Insurance startup website has deep pockets and desks to fill

Michael Schwartz | Richmond BizSense

Andrew Rose is at it again.

The former chairman and chief executive of Glen Allen-based Elephant Auto Insurance is busy building another company from the ground up in Innsbrook.

Backed by the deep pockets of Admiral Group – the same Welsh parent company that tapped him to launch Elephant in 2009 – Rose is quickly growing Comparenow.com, a price comparison site for car insurance.

“The Kayak.com for auto insurance” is how Rose describes his new venture.

The company’s site is in beta mode as it tweaks its system and gets insurance carriers to sign on, but its staff has doubled this year to 22 people. It will look to potentially triple that number by the end of the year and has a dozen open positions.

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