Lara Fritts, CEcD hired as new President & CEO of Greater Richmond Partnership

Fritts to lead regional economic development efforts

Lara Fritts, CEcD

RICHMOND, Va. – The Greater Richmond Partnership (“GRP”), the lead regional economic development organization serving the City of Richmond and counties of Chesterfield, Hanover and Henrico in Virginia, announces that Lara Fritts, CEcD will become President and CEO of the organization effective August 12, 2019.

“We are proud to welcome Lara as the organization’s new president and CEO,” said Buck Stinson, Senior Vice President of U.S. Card Partnerships at Capital One and Chair of the GRP Board. “She has a very strong background in consensus building, marketing communities and organizational development. She is a proven collaborator as well as a speaker and educator with diverse groups of stakeholders.”

Fritts currently works as the Director of the Salt Lake City Department of Economic Development as well as the CEO of the its redevelopment agency. There, she led business development efforts to recruit companies including Amazon, UPS, Post Brand and Stadler Rail among others to create 9,800 direct and indirect jobs and nearly $1 billion in capital investment since 2016.

Prior to her time in Salt Lake City, she worked for Baker Tilly Virchow Krouse, LLP as Director of Business Development and led economic development efforts in Virginia, Maryland and Wisconsin including Annapolis Economic Development Corporation; Southeast Fairfax Development Corporation and Washington DC Technology Council, to name a few.

Fritts holds the certified economic developer (CEcD) designation from the International Economic Development Council (IEDC) and has more than 25 years of local and regional economic development experience. She holds a bachelor of science degree in Regional Analysis – Community and Economic Development and a master of science degree in Urban Studies – Economic Development from the University of Wisconsin.

She currently serves on the board of IEDC, is a member of the IEDC Disaster Recovery team and serves on the government relations committee for the International Council of Shopping Centers. In Salt Lake City, she served on the boards of directors for the Salt Lake City Downtown Alliance, Utah Inland Port and Utah Performing Arts Center Association.

“I am thrilled to be joining the Greater Richmond Partnership (GRP),” said Fritts. “The GRP Board, regional partners and membership are the envy of many economic development organizations in other states. With our world-class research, international and national business development and marketing teams, I am looking forward to identifying and engaging in activities that produce the most value and best outcomes for our members.”

Fritts succeeds Barry Matherly as the organization’s president and CEO and is only the third such person to fill that role in the organization’s 25-year history.