Richmond retailer Gandzee gets some national buzz

Brandy Brubaker | Richmond BizSense

A local startup might get a chance to cash in on the Katie Couric effect.

Jennifer Nomberg, owner of online children’s clothing shop Gandzee, was featured Wednesday on Couric’s talk show in a contest called “Mothers of Invention.”

The “Katie” segment featured three moms who started their own companies: Nomberg, 39, of Richmond, who sells seasonal mix-and-match ensembles for kids, as well as the makers of a specialty handbag and an additive-free popcorn line.

Though she did not win the $10,000 prize, Nomberg said her business has seen a bump from the national exposure.

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