Sweet Frog opens store in Mississippi and two in Egypt

Sweet Frog, the frozen yogurt franchise giant based in Chesterfield County, continues to grow.

In the past few weeks, two franchise locations opened in Egypt, adding that country to the United Kingdom and the Dominican Republic for its international profile.

The company also added Mississippi as the company’s 26th state with its first franchise there in New Albany. Chris Chiles, co-owner of the Mississippi store, said, “We fell in love with Sweet Frog when we lived in Virginia.”

Meanwhile, more stores are opening in Texas, New York and Ohio. Sweet Frog now has more than 350 stores, with 80 more under development, according to Matt Smith, the company’s chief marketing officer.

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