SweetFrog Frozen Yogurt takes over N.Y. competitor

SweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, acquired five New York-based Hoopla Frozen Yogurt locations. The takeover represents the first of many acquisitions SweetFrog hopes to complete in 2018 as the brand remains committed to an aggressive acquisition and rebranding strategy.

SweetFrog is focused on completing additional acquisitions in Dallas-Fort Worth, Southeast Florida, and along the South Carolina coast, among other areas.

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