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Wine club app startup WineView raises $765K, relocates to Richmond
May 19, 2026
Months after relocating to Richmond, a wine club software startup has filled its cup with a fresh cash infusion, powered primarily by local investors.
WineView, founded in 2020 by Gary Campbell, recently closed on a roughly $765,000 capital raise to help it grow the business after relocating here in January, after time spent in Birmingham, Alabama and Atlanta, Georgia.
Now based out of incubator Startup Virginia in Capital One’s Michael Wassmer Innovation Center in Shockoe Bottom, WineView sells software that works through the point-of-sale systems of wineries and bars to manage customer wine club subscriptions.
Campbell, 26, founded WineView before he reached the legal drinking age. He was inspired by a trip to a California vineyard where he saw a wine list that had each wine’s pairings and tasting notes, and wondered whether he could create an app that could function the same way for wineries across the country.
Soon after, Campbell enlisted co-founder Angela Caine, who serves as chief operating officer for the company. Aamir Latif is the company’s third team member and CTO.
A few years on from founding, the idea behind the company has evolved. WineView functions mainly as a software program that integrates with popular restaurant and winery point-of-sale systems to provide management of wine clubs.
When a winery or bar chooses to integrate with WineView’s software, the system enrolls and manages customer subscriptions to wine clubs on both the customer and winery sides, organizing things like discounts, awards, the sign-up process, fulfillment, taxes and compliance.
WineView is used by wine clubs in around 40 states, with about 30,000 individual wine club members using the platform. The company is on track to hit roughly $1.5 million in annual recurring revenue, Campbell said.
Campbell noted that without WineView, many wineries keep their wine club subscriptions on software separate from their POS system, which he said can waste time and cause headaches for employees.
Instead of the winery typing on their laptop, dealing with software, they’re able to just deal with their customers, and if you’re signing up for a wine club or you’re already a wine club member, every part of that interaction goes through our software.
Gary Campbell
Co-Foumder WineView
The company software integrates with Toast, one of the most popular POS systems. Campbell added that the company has signed contracts with two other well-known POS systems in the past eight months, with plans to announce the deals soon. He hopes to use some of the new capital to help speed up development to get those integrations launched.
Campbell for a time ran WineView out of Birmingham, as well as Atlanta. He said he began to consider a move to a locale where wine culture was more prevalent and hit on Richmond after co-founder Caine moved to Northern Virginia.
“Virginia has a fantastic wine reputation,” he said. “I was like, ‘OK, this makes sense.’”
Campbell wasn’t planning on raising another capital round when he moved to Richmond in January. The company had done two rounds prior, raising around $1 million total before the Richmond round.
Yet seeing lots of inbound interest as wine club memberships have begun to increase again after bottoming out during the COVID-19 pandemic, Campbell began realizing it might be necessary.
“It was just like the floodgates opened, and all of a sudden we were getting hit with, ‘We have a 3,000-member wine club that does $4 million in revenue, can you handle it?’ And we were just saying yes and figuring it out later,” Campbell said. “That really was kind of the crux of the raise.”
Campbell worked with the Startup Virginia leadership team on the raise and was able to bring in $765,000 altogether, after setting an initial goal of a half million dollars.
“We did this round in, like, six weeks. That’s unheard of in any market,” he said.
The round had about 14 investors, including Thirdline Capital co-founder Larry Eiben, REI Hub co-founder Jon Carrier, Fahrenheit Advisors co-managing partner Keith Middleton and local investment firm 1850 Investments.
Eighty percent of investors in the round are based in the Richmond area, with the majority being individuals versus investment firms. To date, WineView has raised around $1.8 million.
With the funds, Campbell plans to hire beyond his team of three. He recently hired a Northern Virginia-based employee and is looking for his next hire, adding that he plans to engage with the University of Richmond’s internship program this summer to look for help.
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