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AI-powered travel platform Faye opens new HQ in Henrico County
May 19, 2026
Travel protection startup Faye has opened a new U.S. headquarters in Henrico County, Virginia, expanding its footprint as the company scales operations amid rapid growth in AI-driven travel services and digital insurance technology.
The new 6,100-square-foot office in Richmond’s West End will serve as a hub for the company’s customer experience, claims and operational teams as Faye continues expanding its travel coverage platform across the United States.
The move reflects broader momentum in the travel technology and insurtech sectors, where companies are increasingly combining artificial intelligence, real-time data and mobile financial services to modernize traditionally fragmented customer experiences.
Faye said the expansion follows a period of accelerated growth and increased industry recognition, including being named one of TIME’s Best Inventions. The company positions itself as an AI-powered travel care platform that integrates trip protection, claims processing, travel assistance and financial reimbursement into a mobile-first experience.
The company’s Greater Richmond presence predates its official launch in 2022 through the hiring of Jeff Rolander, vice president of customer experience and claims. Rolander previously held leadership roles at Allianz Partners USA and has helped grow Faye’s Greater Richmond workforce to approximately 60 employees.
Greater Richmond has long been a major insurance and financial services hub, home to a deep pool of claims, underwriting and customer support talent. Faye said access to experienced insurance professionals has been an important factor in building its operational infrastructure.
Rolander said the company has been able to attract talent by combining insurance expertise with a technology-forward approach aimed at improving traveler experiences that have historically been slow, manual and frustrating.
Through its mobile platform, travelers can purchase trip protection policies, receive flight disruption alerts, access telemedicine services, communicate with a 24/7 support concierge and receive approved claim reimbursements directly into digital wallets.
The company’s broader strategy reflects a growing shift in insurance and travel services toward embedded financial experiences, where protection products are increasingly integrated directly into digital travel planning and booking ecosystems.
Faye also said it plans to expand partnerships with airlines, cruise operators, travel advisors and online travel agencies while continuing development of new financial tools and partner-facing technology products.
The company claims strong customer retention and satisfaction metrics, including high user ratings on Trustpilot, as competition intensifies among travel protection providers seeking to differentiate through digital experiences and faster claims resolution.
Beyond Greater Richmond, Faye said it is hiring globally across areas including research and development, business development and strategic partnerships.
The expansion comes as the broader travel industry continues investing in AI-enabled customer support, predictive disruption management and automated reimbursement systems following years of heightened traveler expectations around flexibility and real-time assistance.
Founded as a digital-first travel protection company, Faye combines insurance coverage with operational support and financial services capabilities aimed at simplifying travel disruptions and emergency response for consumers.
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