Director of Marketing
JOB SUMMARY
Under the direction of the Vice President of Marketing and Communications, the Marketing Manager will work to implement GRP’s marketing and communications plans to enhance Greater Richmond’s perception among corporate executives in targeted industries as well as consultants to increase their consideration of locating in the region.
This is an at-will position.
TYPICAL DUTIES
- Develops and implements multi-channel marketing plans that promote Greater Richmond as a premier location for business investment.
- Works across departmental boundaries to develop and create digital, in-person and publication Storytelling via social media, blogging, and e-newsletter content and distribution.
- Lead campaign development and oversee execution across paid, owned, shared and earned media, ensuring alignment with strategic priorities.
- Identify new marketing opportunities, partnerships, and platforms to enhance GRP visibility.
- Ensure brand consistency across all channels and materials; evolve GRP’s visual and verbal identity to reflect regional growth.
- Manage updates and enhancements to the GRP website and digital assets. Optimizes for search engine optimization.
- Support creation of presentations and reports for board meetings, stakeholder updates, and investor pitches.
- Monitor campaign performance and regional engagement metrics; provide actionable insights using tools like Google Analytics, CRM dashboards, and marketing platforms.
- Partner with Business Development and Research teams to amplify project wins, data insights, and prospect engagement.
- Align marketing efforts with regional economic development events, site visits, and talent attraction initiatives.
- Interacts and works with media and influencers including writing media pitches and press releases.
- Manages GRP’s social media presence and optimizes for increased performance and engagement.
- Collaborates to develop compelling messaging that demonstrates ROI to public and private funders.
- Develops monthly marketing reports and analyzes performance.
- Contribute to quarterly and annual board reports, investor briefings, and public impact materials.
- Creates and manages content and editorial calendars, including newsletter content and distribution.
- Designs and updates presentations and other marketing materials using graphic design, photography, videography and video editing as needed.
- Performs other duties as assigned..
REQUIRED QUALIFICATIONS
- Graduation from an accredited college or university with a bachelor’s degree in Marketing, Communications, Business, or a related field. Five years of marketing and communications experience. Work experience may be substituted for education year-by-year on a case-by-case basis.
- Superb written and verbal communication skills. Command of the Associated Press stylebook.
- Advanced computer skills including Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premier), social media management and measurement tools, content marketing systems such as HubSpot and WordPress, HTML, Google Analytics.
- Knowledge of various digital ads platforms, including Google, LinkedIn, etc.
- Must be able to help shape abstract concepts then produce a definitive product, as well as work on numerous projects simultaneously.
DESIRED QUALIFICATIONS
- A Masters, advanced degree, or professional certification.
- Bilingual.
- Experience implementing SEO and SEM.
- Familiarity with platforms such as Salesforce, Canva and Tableau.
WORKING CONDITIONS:
- Comfortable working conditions, handling lightweight, intermittent sitting, standing and walking. Occasional exposure to hazards associated with construction site visits including exposure to multiple-story elevations, cramped quarters, temporary stairs and planks, temperature extremes, dust, noise, power equipment and vehicular traffic.
- Considerable exposure to stressful situations and stress as a result of human behavior and various responsibilities.
- Non-traditional working hours which may include evenings and weekends.
- Operates a motor vehicle requiring a standard Virginia Driver’s License. Operates a variety of standard office equipment including a personal computer, copier, fax machine, telephone, calculator and based on job assignment may require the performance of other essential and marginal functions.
GRP Values
- Focused
- Disciplined
- Innovative
- Collaborative
- Inclusive + Diverse
- Passionate
A TEN-YEAR PERSONAL, CRIMINAL AND EMPLOYMENT BACKGROUND CHECK IS REQUIRED FOR THIS POSITION.
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities and skills required of personnel so classified.
All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
To apply, email your cover letter, resume and list of references to [email protected].