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GRP earns 22nd IEDC Excellence Award
September 26, 2024
RICHMOND, Va. (Sept. 9, 2024) – The Greater Richmond Partnership (GRP) won a Silver Excellence Award for Innovation in Economic Development Week from the International Economic Development Council (IEDC). IEDC’s annual awards program recognizes the world’s leading economic development programs and initiatives. In total, GRP has claimed 22 IEDC Excellence Awards since achieving its first award in 2003.
This year, IEDC recognized GRP for its social media series highlighting Economic Development Week. GRP crafted a one-week campaign to draw attention to Greater Richmond’s four localities: the City of Richmond and counties of Chesterfield, Hanover and Henrico.
The team leveraged a viral social media trend in which local economic developers declare statements such as, “We’re Greater Richmond. Of course, we love touting the region’s arts, culture and overall quality of life.” GRP filmed one video per locality plus one video featuring GRP executives and one video of bloopers. The series increased impressions by more than 200 percent, engagements by nearly 300 percent and audience growth by 82 percent compared to the previous week.
“For 30 years now, GRP and its four local partners have embraced regional collaboration,” said GRP President + CEO Jennifer Wakefield. “The success of this group-effort social media series proves how well our region joins together for a greater purpose. I’m glad IEDC continues to recognize the great work happening in Greater Richmond.”
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About GRP
The Greater Richmond Partnership, Inc. (GRP) is the lead regional economic development organization for the City of Richmond and counties of Chesterfield, Hanover and Henrico in Virginia. GRP attracts new companies to the region by providing in-depth market data, marketing the region globally and generating quality economic opportunities. For more information, visit www.grpva.com.
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