RVA targets SXSW

A contingent of Richmond business ambassadors is planning a marketing assault on this year’s South by Southwest Interactive Festival.

The five-day event in Austin, Texas, will see representation from Richmond in the form of a tradeshow booth, designed by students at the VCU Brandcenter. Made to resemble an outdoor city space, complete with a building-side mural, a park bench, faux grass and a water fountain (filled with Stone Brewing beer), the booth is intended to lure SXSW Interactive attendees to learn more about Richmond and what the city has to offer.

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