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News | 2 min read

Liquibox and WestRock team up to deliver e-commerce solution for liquids

July 22, 2021

The combined expertise of Liquibox and WestRock results in a pioneering approach to e-commerce packaging, designed for brand differentiation and waste reduction

RICHMOND, Va.July 15, 2021 /PRNewswire/ — With the rise of e-commerce, many brands are experiencing leakages, costly returns and brand reputation damage when trying to force traditional brick-and-mortar liquid packaging formats through the rigors of the online fulfilment supply chain. Liquibox and WestRock, two leaders in sustainable packaging, present a Ships In Own Container (SIOC) bag-in-box solution for Amazon that delights consumers, reduces waste and ensures products arrive undamaged.

The combination of Liquibox’s first-to-market recycle-ready Liquipure™ flexible packaging, its wide portfolio of dispensing taps and fitments and WestRock’s high impact Meta® box designs, means the most optimal e-commerce liquid format is now within reach for beverage, liquid food and home care brands that want to grow in online retail. Through this partnership, customers have access to a turn-key solution to start selling online in no time that covers everything from packaging, service and testing needs to the filling and mandrel case forming equipment.

Bag-in-box is one of the fastest growing segments in the liquid packaging market, expected to reach over 2 billion liters of global volume annually by the year 2024 (source: GlobalData). The new recycle-ready bag-in-box solution designed by Liquibox and WestRock is smaller and lighter than bottles, which minimizes environmental impact by eliminating the need for void fill and overpackaging as well as reducing transportation and storage costs.

Following rigorous performance tests, the new packaging passed ISTA test in an Amazon APASS certified lab and therefore does not require additional protective boxes. This not only reduces waste but makes it easy for customers to ship and satisfying for consumers to un-box their product – an ideal solution for online fulfilment.

“Packaging waste is costly – for the business and for the planet. We’re excited to be working with WestRock and Amazon on accelerating change to sustainable e-commerce packaging,” says Ken Swanson, Liquibox CEO. “Our new e-commerce-ready bag-in-box is good for the environment, good for consumers, and good for business.”

“At WestRock, our vision is to imagine and deliver on the promise of a sustainable future,” says Pat Lindner, president of Commercial, Innovation and Sustainability at WestRock. “Innovation is a critical element to achieving a circular economy where packaging sits at the center. We’re excited to partner with Liquibox to offer this eco-friendly solution to the liquid packaging market.”