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News | 2 min read

Master plan unveiled for next 37 acres of Sauer Center

July 31, 2023

Sauer center

Following on the success of the Whole Foods and CarMax-anchored first phase, Sauer Properties is looking to effectively build a new neighborhood from scratch in the next leg of its Sauer Center development in the city. 

The company, backed by the Sauer family and led by President Ashley Peace, has unveiled its master plan for the next phase of the mixed-use project, with over 2 million square feet of new construction planned for the 37 acres the firm owns between Hermitage Road, West Broad Street and North Allen Avenue. 

In addition to buildings with residential, retail, office, hotel and other uses, Sauer is also planning to build parks, pedestrian walkways and public green spaces on the land, much of which is currently either industrial or undeveloped. 

After years of planning and meeting with community representatives, Peace said the company is excited to finally make the plan public. 

“It’s been so fun and the feedback has been extraordinarily positive,” Peace said. “I think everybody understands the vision and likes the architectural precedents and direction that we want to go in.”

A mainstay of Richmond since the late 1800s, the Sauer family made its fortune in the spice and food business before selling its namesake business to a private equity firm in 2019. The family gradually acquired its real estate north of Broad Street across from the Fan beginning in the 1960s, and purchased the last roughly 1-acre site it sought last year. 

Read the full story here.