Greek vintner entering U.S. market with VCU assist

A trio of graduate students in VCU’s School of Business is helping a Greek vintner uncork the U.S. market.

Kristina Friar, Matt Guise and Jonathan Stoffer, three students in the school’s executive MBA program, spent the past year developing a go-to-market strategy for Chimera sparkling wine, marketed by Athens-based Oinovation.

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