Richmond-based Union Bank kicks off new image during Super Bowl

by Carol Hazard | Richmond Times-Dispatch

No one can compete with Clydesdale horses and puppies. Nor can most companies come up with $5 million for a 30-second advertising spot during Super Bowl LI.

But Richmond-based Union Bank & Trust is kicking off an advertising campaign that debuts today with the game between the Atlanta Falcons and the New England Patriots.

It’s running two 30-second commercials that will air a total of six times in the Richmond, Charlottesville, Harrisonburg and Roanoke markets before, during and after the game.

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