Richmond International Film Festival re-branding to be the next South By Southwest

The theory that Richmond may be the next Austin just got a little bit more plausible.

For 2017, the Richmond International Film Festival is expanding to become more like South By Southwest, the annual film and music festival of international acclaim held in the Texas capital every March since 1987.

“We’re in our sixth year, and since our early planning stages, I always wanted a music component and to eventually become a full-blown festival that could compete with South By Southwest,” said RIFF founder and producer Heather Waters in an interview Tuesday.

 

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