Two area ad agencies to combine

By Michael Schwartz | Richmond BizSense

Ndp, formerly Neathawk, Dubuque and Packett, is acquiring Free Agents Marketing for an undisclosed sum, the companies announced.

Expected to close later this year, the deal will create a firm with $30 million in revenue and nearly 70 employees at offices in Richmond, Hampton Roads, Roanoke and Chattanooga, Tennessee.

Daniel Fell, president and CEO of ndp, said the acquisition allows the company to diversify by adding FAM’s clients and position it for growth in the Mid-Atlantic.

“Combined we’re a little over $30 million in billing,” said Fell, who will remain CEO of the combined firms. “That makes us a good-sized regional agency. We think there’s an opportunity in this market to service the needs of bigger companies and brands that are in the region.”

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